Cookie Policy

The Basics

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences and to provide information to website owners.

Cookies can be first-party (set directly by Highbet) or third-party (set by external services we use, such as analytics providers). They can also be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period.

Cookies We Use

We use four categories of cookies. Strictly necessary cookies are always active. You can control the others through our cookie consent banner or your browser settings.

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Strictly Necessary

Required for the website to function. Cannot be disabled.

Always Active

Cookie Name	Provider	Purpose	Duration
session_id	Highbet	Maintains your login session while you are using the site	Session
csrf_token	Highbet	Protects against cross-site request forgery attacks	Session
cookie_consent	Highbet	Stores your cookie consent preferences	12 months
geo_redirect	Highbet	Ensures you are directed to the correct regional version of the site	Session
currency_pref	Highbet	Remembers your selected currency	30 days
cf_clearance	Cloudflare	Stores proof that a security challenge (bot check) has been passed, allowing continued access to the site	30 minutes – 24 hours
__cf_bm	Cloudflare Bot Management	Distinguishes between humans and automated bots to protect the site from malicious traffic	30 minutes
_cfuvid	Cloudflare	Used for rate-limiting and to identify individual users for abuse prevention	Session

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Performance & Analytics

Help us understand how visitors interact with the site so we can improve it.

Optional

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics 4	Registers a unique ID used to generate statistical data on how you use the site	2 years
_ga_*	Google Analytics 4	Used by Google Analytics 4 to persist session state	2 years
_gid	Google Analytics 4	Registers a unique ID used to generate statistical data on how you use the site	24 hours
_gat	Google Analytics 4	Used to throttle request rate to Google Analytics	1 minute
_clck	Microsoft Clarity	Persists the Clarity User ID and preferences, unique to the site, on the browser. Ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID	1 year
_clsk	Microsoft Clarity	Connects multiple page views by a user into a single Clarity session recording	1 day
CLID	Microsoft Clarity	Identifies the first time Clarity saw this user on any site using Clarity	1 year

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Functional

Enable enhanced functionality and personalisation, such as language or display preferences.

Optional

Cookie Name	Provider	Purpose	Duration
lang_pref	Highbet	Stores your selected language preference	12 months
ui_theme	Highbet	Remembers display preferences such as layout or odds format	12 months
livechat_*	Live Chat Provider	Maintains live chat session state and history for customer support	Session / 6 months
contact_form_*	Highbet	Retains form field data temporarily to improve the contact form experience and prevent duplicate submissions	Session

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Marketing & Targeting

Used to deliver relevant advertising and track campaign effectiveness.

Optional

Cookie Name	Provider	Purpose	Duration
_gcl_au	Google Ads	Used by Google AdSense to experiment with advertising efficiency across sites using their services	3 months
_gcl_aw	Google Conversion Linker	Set by Google Tag Manager to link ad clicks to conversions; passes click information to conversion tracking pages	90 days
_gcl_dc	Google Conversion Linker	Used by Google Display & Video 360 to link ad clicks with conversion events	90 days
_fbp	Meta Pixel (Facebook)	Used by Meta to deliver targeted advertisements on Facebook and Instagram and track the effectiveness of campaigns	3 months
_fbc	Meta Pixel (Facebook)	Stores the last ad click attribution when a user arrives from a Facebook ad	3 months
MUID	Microsoft Advertising	Used by Microsoft as a unique user ID. Enables tracking of users across Microsoft sites and advertising served by Microsoft	13 months
_uetsid	Microsoft Advertising	Collects data on visitor behaviour from multiple websites, used for statistical analysis and targeted advertising (Microsoft UET tag)	1 day
_uetvid	Microsoft Advertising	Used by Microsoft Advertising as a unique identifier for visitors to enable cross-site ad targeting	13 months
affiliate_ref	Highbet	Records the affiliate source that referred you to the site	30 days

Your Controls

Managing Your Cookie Preferences

You have several ways to control which cookies are placed on your device.

Cookie consent banner — When you first visit highbet.co.uk, you will be presented with a cookie banner allowing you to accept all cookies, reject optional cookies, or customise your preferences by category. You can revisit and update these preferences at any time by clicking the "Cookie Settings" link in the footer.

Browser settings — All modern browsers allow you to control cookies through their settings. You can block or delete cookies at any time. Note that disabling strictly necessary cookies will affect how the site functions and may prevent you from logging in or placing bets.

Third-party opt-outs — You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. To opt out of Microsoft Clarity, visit Microsoft Privacy Settings.

Manage cookies in your browser

🟡 Chrome 🦊 Firefox 🧭 Safari 🔵 Edge 🔴 Opera 🦁 Brave

Third Parties

Third-Party Services & Data Processors

Some cookies and tracking technologies are set by third-party services operating on our site. These third parties have their own privacy policies governing how they use collected data. Highbet has no control over third-party cookies once placed. The following third-party services are active on highbet.co.uk:

Google (Analytics 4, Ads, Tag Manager, Conversion Linker, Cloud, Cloud CDN, Fonts) — Google Tag Manager is used to deploy and manage all tracking tags on the site. Google Cloud and Google Cloud CDN are used for site infrastructure and content delivery. Google Fonts loads typefaces from Google servers, which may result in your IP address being transmitted to Google. — Google Privacy Policy

Meta (Facebook/Instagram Pixel, Ads Conversion Tracking) — Used to measure the effectiveness of advertising campaigns and to serve relevant ads across Meta platforms. — Meta Privacy Policy

Microsoft (Clarity, Advertising) — Microsoft Clarity records anonymised session replays and heatmaps to help us improve the site. Microsoft Advertising (Bing Ads UET) is used for conversion tracking and ad targeting. — Microsoft Privacy Statement

Cloudflare (Security, Bot Management, CDN) — Cloudflare is used to protect the site from malicious traffic, DDoS attacks and bots, and to deliver content faster via its global CDN network. — Cloudflare Privacy Policy

For a comprehensive opt-out from interest-based advertising by multiple providers, you can visit Your Online Choices or the NAI opt-out tool. To opt out of Microsoft personalised advertising, visit Microsoft Ad Settings.

Updates

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our business practices. When we make significant changes, we will notify you via the cookie consent banner on your next visit. The "Last updated" date at the top of this page will always reflect the most recent version.

We encourage you to review this policy periodically to stay informed about how we use cookies.

Questions

Contact Us

Questions about cookies?

If you have any questions about this Cookie Policy or how we handle your data, you can contact our Data Protection Officer or our customer support team.

Contact DPO